About Bake Local

Bake Local began in Miami, sparked by founder Daniela Roig—a home baker and mother with a deep passion for sharing homemade creations with the world. Along the way, she realized that countless talented bakers like her lacked a professional platform to showcase their work without the need for a commercial storefront.

What started as a personal journey has since grown into a nationwide movement. Today, Bake Local is a trusted platform that empowers home bakers to reach nearby customers, showcase their craft, and grow their businesses — all from their own kitchens.

In the United States, there are over 1.4 million home bakers. We built Bake Local for them — for the creators ready to share their flavors, stories, and traditions with their communities.

Our mission is simple: to make it easier for home bakers to thrive. We provide the tools to sell, guidance to stay compliant, and a supportive community that celebrates their journey. Whether you bake to support your family, launch something new, or simply bring joy to your neighborhood — Bake Local is here for you.